Challenge
Royal Oak Retreat, a startup wellness cabin in Virginia's Shenandoah Valley, partnered with me during the early stages of development to establish its visual identity.
They needed a brand that captured the retreat's peaceful, nature-inspired experience while providing a cohesive foundation for future marketing.
Solution
Designed a logo and graphic materials
Together, we refined the logo through multiple iterations, carefully balancing simplicity, versatility, and color to create a timeless identity that could be used across merchandise, the website, and marketing materials. Today, the brand has grown into a successful retreat with a recognizable visual presence, multiple booked stays, and a community of over 24.4K Instagram followers.
