Challenge
Let’s Talk! needed a stronger, more cohesive social presence that could make mental health content feel approachable, engaging, and relatable.
Their existing social presence was minimal and inconsistent, with no clear visual identity or cohesive brand direction across platforms.
Solution
Developed a refreshed visual direction and created Instagram and TikTok content designed to increase engagement and reach.
The strategy helped drive a 1,400% increase in reach over 30 days and 4,650% growth in views over 90 days.
