Challenge
Cornucopia AI is a growth-stage startup developing Rev AI, an automated social media posting tool for home service businesses. Their marketing team needed a consistent and versatile library of graphics to effectively communicate the product across channels.
As a freelance visual designer, I designed a comprehensive graphics bank for marketing campaigns, enabling faster content creation and consistent branding.
APPROACH/PROCESS
Research & Inspiration: Studied home service brand marketing, competitor visuals, and social media trends to inform style, color, and format.
Design System & Templates: Created a flexible graphics library with templates for posts, stories, and ads that the marketing team could easily customize.
Implementation & Handoff: Organized assets in a clear library, ensuring accessibility and consistency across platforms.
Solution
IMPACT & KEY TAKEAWAYS
RESULTS: Delivered 50+ versatile social media graphics ready for immediate use. Reduced content creation time for marketing by 50%. Enabled marketing team to maintain brand consistency across multiple campaigns.
LEARNINGS: Importance of flexible templates for startup marketing teams. Designing assets that scale across multiple social media formats. Balancing brand consistency with creative variety.
